My name is Lina Johansson, and I am a textile designer. Being able to work on my own terms is a privilege – a big thank you to everyone who chooses to buy my designs!
I live in Nykvarn, where I run my business. I have an office and studio in my home, and it’s from here that I work on my designs – everything from ideas and sketches of patterns, color selection, and material choices to product development and purchasing.
My inventory is stored in an external location just a few minutes from my home. Unfortunately, I currently do not have a physical store and cannot accommodate visiting customers at the stockroom. However, I regularly participate in design markets, mainly in the Stockholm area but sometimes elsewhere as well. Feel free to follow me on social media for updates on upcoming markets – you will find links at the bottom of the page!
I want people to use and enjoy my textiles – they’re not just decoration, they’re practical and useful. A rug should be walked, crawled and danced upon, a blanket should be snuggled with and a tablecloth should be spilled upon!
I run my business entirely on my own, which means I have varied workdays where I spend my time on much more than design and creativity. For example, I am also a buyer, which involves finding producers to collaborate with, making purchases, and ensuring that my products meet the expected quality standards.
I do my best to connect with customers through marketing and PR, as well as through my social media accounts. I handle product deliveries, maintain an organized inventory, and conduct stocktaking.
Most importantly, I run the webshop and manage all orders – when you purchase something from my webshop, I’ll be the one packing and shipping your order! If you have any questions about a product or need assistance with your order, I’ll be the one to help you.
Since textiles add so much value to a home, it is a product area that is very enjoyable and rewarding to work with. By decorating with home textiles like rugs, throws, and cushions, one brings in color, patterns, and textures. This transforms otherwise bare and cold rooms into warm, cozy, and welcoming spaces – even the acoustics of the home become more pleasant with textiles.
My product assortment consists of home textiles with stylish designs, high quality, and affordable prices. These products are made to be cherished and used, and with proper care, they will provide joy for many years to come!